A Poetics of Resistance: The Revolutionary Public Relations by Jeff Conant PDF

By Jeff Conant

ISBN-10: 1849350000

ISBN-13: 9781849350006

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance offers a refreshingly new tackle the Zapatistas. whereas a lot has been written at the background of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications options of the stream. The allure of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly potent language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly assorted components of poetics and symbolism, Zapatismo has emerged as anything totally new: a resolutely radical public kinfolk crusade for human liberation.

The first “postmodern revolution” provided itself to the area via a posh and evolving internet of propaganda, utilizing quite a lot of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural varieties. using persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and built a transparent aesthetic which can comprise many messages instantly and self-replicate on a world scale. Jeff Conant deals an interesting and cutting edge instrument for organizers and educators to appreciate how the Zapatistas' approach works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay zone and the writer of A neighborhood consultant to Environmental Health.

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A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency by Jeff Conant


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